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Real 4-Hour Workweek Case Studies — Allen Walton and SpyGuy

The Tim Ferriss Show

Hard to believe that it’s over 11 years since Tim Ferriss published The 4 Hour Workweek – a book that inspired many to jack in the corporate jobs and run around Southeast Asia, making a living from the beach.

In this interview Tim talks with Allen Walton who, after reading The 4 Hour Workweek, set up his own ecommerce store “SpyGuy” and grew it to $1 million in revenue before hiring any employees.

Why should you listen?

There’s a lot of detail on how Allen got started and grew his online store, learning from books, podcasts and his own mistakes. It’s a great example of what’s possible to achieve as a “solopreneur”

3 lessons…

  • To rationalize the jump from steady job to entrepreneurship, define your nightmare i.e. what’s the worst that can happen. Getting it down on paper puts it into a manageable context.
  • At conferences panelists get the most attention and are hardest to get time with. Usually the moderator is forgotten about but is also well connected – get some time with them. Also try and stay in the same hotel as the conference. It will be more expensive but you’ll make more connections.
  • Having a job in the industry you want to build business in is a safe way of learning about that market. Real world experience on somebody else’s money without risking your own savings.


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