Marketing consultant and podcast host, Benjamin Shapiro talks to Dennis Brown on the Growth Experts podcast.
They talk about Ben’s experience in helping growth stage startups connect their brand goals with their prospects’ needs, and choose the right marketing channels.
- Whatever business you’re in, leverage existing assets (eg network) before you start creating content or paying for traffic
- Figure out what you’re trying to achieve, what your customers want and where they’re looking before deciding on the marketing channel(s)
- It takes time and resource to cultivate a marketing channel. Don’t expect to jump straight in and get a return. Test and optimize.