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Seth Godin and 4 Hour Work Week inspiration

Hey,

3 great podcasts for you today.

Listen if you want to…

  • Get new ideas for being a better marketer
  • Learn from someone inspired by The 4 Hour Workweek
  • Use what’s working well for HubSpot in 2018

Enjoy.
Paul


This Is Marketing

Growth Marketing Toolbox: 148: Interview with Seth Godin
28 mins

What’s it about?

The legendary author, entrepreneur and marketer, Seth Godin talks about the ideas from his latest book The Is Marketing

Why should you listen?

Because its Seth Godin!

Seriously though, he brings some great insights into how marketing is changing fast. Following the crowd and pushing your message to the mass market is getting harder – the big players are pushing up the costs and your audience is getting tired of being bombarded with noise.

Seth lays out some ways you can think and act differently to connect your products with the right audience.

I’d recommend reading the book – I’m just finishing the last few chapters and it’s one that I’m going to be reading again (and again).

3 lessons…

  • People are seeing so many marketing messages that they are becoming invisible. They only see the ones they want to get.
  • Find the smallest viable market, commit to serving them to the point that they can’t help but tell others about you. That’s how to grow.
  • Brings home just how Google and Facebook take the lions share of profits when you sell in a competitive marketplace.

LISTEN TO PODCAST


Real Life 4-Hour Workweek

The Tim Ferriss Show: #351: Real 4-Hour Workweek Case Studies — Allen Walton and SpyGuy
1 hour 54 mins

What’s it about?

Hard to believe that it’s over 11 years since Tim Ferriss published The 4 Hour Workweek – a book that inspired many to jack in the corporate jobs and run around Southeast Asia, making a living from the beach.

In this interview Tim talks with Allen Walton who, after reading The 4 Hour Workweek, set up his own ecommerce store “SpyGuy” and grew it to $1 million in revenue before hiring any employees.

Why should you listen?

There’s a lot of detail on how Allen got started and grew his online store, learning from books, podcasts and his own mistakes. It’s a great example of what’s possible to achieve as a “solopreneur”

3 lessons…

  • To rationalize the jump from steady job to entrepreneurship, define your nightmare i.e. what’s the worst that can happen. Getting it down on paper puts it into a manageable context.
  • At conferences panelists get the most attention and are hardest to get time with. Usually the moderator is forgotten about but is also well connected – get some time with them. Also try and stay in the same hotel as the conference. It will be more expensive but you’ll make more connections.
  • Having a job in the industry you want to build business in is a safe way of learning about that market. Real world experience on somebody else’s money without risking your own savings.

LISTEN TO PODCAST


Steal HubSpot’s Experiments

Inbound Success Podcast: 4 Strategies HubSpot Used to Improve Its Marketing Results In 2018
38 mins

What’s it about?

HubSpot CMO, Kipp Bodnar talks about 4 successful marketing experiments that have been game changers for the company in 2018.

Why should you listen?

Because if HubSpot are doing it, it’s worth taking note and figuring out how to apply to your business. Unbelievably, one of their lead nurturing sequences went from 37% open rate to 67% and clicks from 17% to 61%

3 lessons…

  • Segment your email lists and give subscribers the content they want. Don’t assume that everyone who signs up for your awesome ebook or report has the same motivation. Easiest way to find out what they need – ask them.
  • Syndicating content to other sites gets more than referral traffic – it can help in Google rankings for the original article.
  • Video is a focus for HubSpot in 2019 – YouTube and Instagram

LISTEN TO PODCAST

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