Product Launch 2 – How To Get Juicy Customer Feedback For New Products

Short podcast from Scale or Die with a framework for getting new product feedback from an audience.

So if you’re thinking about an idea, get on your video call software of choice and start asking questions.

3 lessons…

  • Record the calls (with permission) so that you can transcribe for easy reference in the future.
  • The structure of the questions will give you a ton of useful info out of a 45min call. It’s split into  3 sections – Background, Existing Workflow and Presenting Your Idea.
  • Keep the transcriptions, videos and notes all in one place (eg Notion) and make sure they’re available to the team. Nobody should be voicing opinions in the product development – decision-making is with data from feedback calls.


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