Niche to scale, easy copywriting, borrow audiences

Hey,

Going to jump straight in…3 new podcasts below.

Listen if you want to…

  • Easily improve your copywriting
  • Learn how and why to get on podcasts
  • Hear how niching down to your expertise can accelerate business growth

Enjoy.
Paul


Improve your copy the easy way

Social Media Marketing Podcast: Phrases That Sell: 8 Copywriting Tips
46 mins

What’s it about?

Very excited to share this one with you. You’re going to want take notes as you listen to this. It’s gold.

Ray Edwards (one of the world’s leading copywriters) gives 8 ways to weave phrases that persuade into your writing. They are really simple to use and very effective.

Note, that this isn’t just for social media – it can be for anywhere you’re sharing your message.

Why should you listen?

If you struggle to find the right way to persuade your audience to buy your products, or take the actions you want them to, then this podcast is going to give you the tools to get better results.

You won’t regret listening to this. Seriously.

3 lessons…

  • People are more easily persuaded to move away from pain than to move towards pleasure. So talk about their problem in your copy, and then introduce the solution.
  • Your audience doesn’t always understand that they have a problem, so clearly explain it to them.
  • Small changes in the way you write can have a big impact on how your audience responds.
  • Each of the 8 tips with the examples.

LISTEN TO PODCAST


Become the expert

Growth Experts: #106: How to Become an Authority in Your Niche with Daniel Gefen
33 mins

What’s it about?

Daniel Gefen is a successful podcast host and runs a booking agency to help people get onto podcasts.

After Daniel’s backstory, there’s practical guidance on how (and why) to use podcasts for building your authority.

Why should you listen?

If you need to build a brand and are tired of trying to stand out in the noise of social, and your content isn’t hitting page one of Google, then being a podcast guest is the solution.

Podcasts are amazing (I’m a little biased obviously…). Audiences are engaged. 80% of people listen to all or most of a podcast once they hit play.

Getting on a podcast is the perfect opportunity to get in front of a targeted audience and, at the moment, for free.

Compare that to social or content marketing.

This episode will give you the basic tools to start pitching an interview spot and how to get the most out of it for your brand.

3 lessons…

  • It has never been easier to get in front of someone else’s podcast audience to build your brand
  • John Lee Dumas (Entrepreneur on Fire podcast) has started charging $4.5K to be interviewed on his show! The days of getting on big name podcasts for free are, maybe, coming to an end.
  • Make an effort when trying to get interviewed on a podcast. Sending a generic template showing off all the things you’ve done, isn’t the best way. Think about the audience – what can you bring to the party that will help the host make a great show.

LISTEN TO PODCAST


Niche down to scale up

The DigitalMarketer Podcast: EP33: Mike Arce, CEO @ Loud Rumor on the Scaling Effect of Niching Down
29 mins

What’s it about?

How Mike Arce built a fitness marketing company with 500+ clients by becoming an authority / celebrity in his niche.

Why should you listen?

An example of importance of niching down to something you have expertise in and/or are passionate about. And how that can jumpstart your business to take off.

Also get some great tactics for content marketing strategies and using social platforms for distribution (organic and paid).

3 lessons…

  • Produce content for your clients (not just for lead generation). Builds more credibility and trust with your existing customer base which helps increase your LTVs.
  • Learn from your clients. Spend time with them, interview them. Doesn’t matter if you’re an agency working one on one or have a SaaS. There’s always things to learn from customers.
  • When scaling up, hire leaders – you can’t manage everyone yourself and small issues will quickly consume all your time.
  • Build an email list right from the beginning – you want to convert paid and earned traffic into traffic you own (bonus additional lesson)

LISTEN TO PODCAST

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