Jack McDade of Statamic

The Product Business is a new podcast that I recently discovered.

More technical discussion than others that I’ve shared before. But it’s worth the listen for the discussion on the software pricing model that going against the masses by not being subscription based.

3 lessons…

  • Just because every new software has a monthly subscription model, doesn’t mean it’s the right way to price yours. In Statamic’s case the subscription model didn’t fit with who was using the software or how they were using it. Majority of customers were freelance developers who weren’t going to maintain subscriptions for sites they had built and moved on from.
  • But that doesn’t mean there isn’t opportunity for subscriptions on top of the core product. Statamic is beginning to offer more premium support for a monthly fee.
  • Online where the product isn’t tangible, you need a strong brand that can invoke emotion and connection. Have fun with it 😄


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