Everyone Hates Marketers
Interview with Rob Fitzpatrick sharing how to validate your startup idea by having useful conversations with your potential customers.
Rob is a veteran entrepreneur and marketer having run bootstrapped and VC backed companies over the last 10 years. He’s also a Y Combinator alumni.
Why should you listen?
A startup idea that sounds great in your head isn’t always going to be a hit when you put it in front of the market. You can spend months of your time and thousands of dollars to see all your hard work fall flat.
Better go talk to the market first. See what they think and whether they’re prepared to pay for your big idea.
Steve Blank calls it “getting out of the building”.
It’s not always easy talking to potential customers but this podcast will give you some tactics to get you started.
There’s also some good conversation around entrepreneurship and starting a business.
- If you’re going to start something, try to serve a market you already understand and already have connections with. It’ll save months of your time.
- How much do you like spending time with your target customers? You’re going to be spending a lot of time thinking about, and being with those types of people. It’s going to suck if you don’t like them.
- Look for someone who already has access to customers – an email list or big social following. Working out a partnership will give you a head start