Talia Wolf runs conversion optimization agency GetUplift. In this interview on SaaS Breakthrough she talks about her customer centric approach to optimization. And how that differs to the normal ways of doing things.
Although on a “SaaS” podcast, this episode is relevant to any type of business.
- Conversion optimization isn’t about changing elements on a page – it’s about solving people’s problems. Do that by understanding the people behind the screen
- Think about your audience and what led them to your landing page. Why are they searching for the solution? What were they doing right before they started searching? Understand that and you can make choices about copy, images, color, etc.
- Basic UX principles go a long way to helping the user find what they need on your site.