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Here’s How Rick Barker Launched Taylor Swift’s Music Career on Social

Perpetual Traffic

Bit of a curveball. But I enjoyed listening to this interview with Rick Barker on Perpetual Traffic.

Rick has gone from being homeless and strung out on crack cocaine, to launching Taylor Swift’s career, to now teaching digital marketing to the music industry.

My favorite podcast episode this week.

3 lessons…

  • You don’t need to be the smartest guy in the room. You only need to be able to ask the right questions. And then do something with the answers.
  • Show up everyday, provide value. Do it consistently and you gain credibility. If you can do this, all traffic starts off warm.
  • You have the power to connect with anyone at your fingertips. It’s never been easier to make direct connections.


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