I Love Marketing
Jul 21, 2019

Transforming Poop Into Purpose: A Conversation with Suzy Batiz (The Founder of Poo~Pourri)

Summary

You’ve probably seen a viral ad from Poo~Pourri and thought, “funny video, can’t be a real product though…?”

Except it’s a now $500M business.

That’s a lot of scented oil.

Some different thinking on how a company runs in this interview with Suzy Batiz on I Love Marketing.

3 lessons…

  • Suzy’s difficult childhood and failed businesses has developed a “figure it out” muscle. It’s a trait she looks for in others and trains her team to develop
  • Remember that those 10,000 hours aren’t 10,000 hours of success. It’s not only ok to fail, it’s important for learning and gaining experience. Suzy tells her team they just have to win more times than they fail.
  • Great ideas are alive. They’ll keep coming up over and over when they’re ready for sharing with the world.


Suzy Batiz is the founder, CEO, and CCO of Poo-Pourri and Supernatural. She’s a self-made entrepreneur and revolutionary explorer of infinite potential.

If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/353.

Here’s a glance at what you’ll learn from Suzy and Joe in this episode:

  • How Suzy came up with the idea for Poo-Pourri and her incredible journey of building a $500 million empire.
  • How Suzy went from bankruptcy, attempted suicide and physical abuse to creating a super successful business and life.
  • What “connection” means to Suzy (PLUS: How Suzy deals with failure – AND – her best advice for any entrepreneur going through difficulties or struggle).
  • Suzy’s definition of success and what she really thinks about the advice to “do what you love.”
  • The one thing Suzy says she would like to change about her life.
  • Suzy’s answer to the question: “What does ‘money’ mean to you?”
  • The importance of “Resonance,” “Entrepreneurial Intuition,” and “Gut Feelings.”
  • A simple practice you can use to tap into your creativity and feel happier.
  • The power of FLOW in making great ideas work and becoming more successful.
  • 3 strategies for creating a better, more innovative culture in your business.
  • What Suzy is most excited about when she thinks about the future.
  • How to make the biggest impact you can in your business and life.