Business Casual is the weekly podcast arm of the excellent newsletter, Morning Brew.
This interview with The Fat Jewish is an entertaining insight into the world of influencers. Aside from being a good listen, there’s some useful lessons if your business is centered on an audience and sponsorship. And to be an influencer doesn’t mean you need 11 million+ followers - if you’ve got an audience of any size, you’re an influencer.
- Translate your fame into something else. It won’t last forever. The brands wanted to work with him because he had a large audience but he recognized they would move on at some point - their tastes would change. They discard the influencers almost immediately
- The barrier to entry for being an influencer is almost zero. That means there's always going to be competition. Get into a real consumer product... ask your audience what they want.
- Eventually the influencer market bubble has to pop. Number of influencers keeps growing.
- Build brands and do real stuff. Nobody wants to make real things anymore. Make better use of your platform.