I write this newsletter because of episodes like this. The ones where I think "aha, that's something I could do".
There was no question about whether I should share this with you 😀
You probably know Nathan Barry. Maybe even heard his story before (he's done quite a few interviews). But I like this one as it doesn't go over his founder journey again.
- On starting again, Nathan wouldn't spend time creating the perfect website. Build a landing page and focus on building the email list. Get to 500 subscribers and then think about site design.
- When you write content, write epic articles. Go all in on content that gets people saying "wow! you're giving this away for free"
- Nathan only publishes content he wants to read.
- Weave your personal story into your business. Share your journey and don't try to be the big corporation.
- Have a goal and make it public. It will attract helpful people to you.
- Teach. Even if you're not the expert. Learn something and then teach others what you learnt.
- Show the messy behind the scenes work. It's a compelling part of your journey and story.
- On when to build a product - consider coming up with the product before you build your audience. It's more interesting to get on a wait list than another me too info newsletter. Then send tutorials and content whilst you build (in public). It will give you more authority if you're seen to work towards an outcome.
- Appoint yourself an authority on a subject and work towards it. You don't have to wait to be "voted" in.
- Why is email the best tool - social platforms come and go. You need to be on them for discoverability but you want to have an audience that's on a platform you control. Owning the relationship vs renting the relationship.
- There's an interesting discussion around privacy and email open tracking. Nathan gives his take on the current hot topic.
- On list size - the overall number doesn't matter. What matters is the number of engaged subscribers.
- Keep your email list clean for deliverability.