Success is Solving Other People’s Problems

Summary

Big fan of the Tropical MBA Podcast – it always feels down to earth. Real people building businesses without all the answers.

This episode features John Ainsworth, CEO of Data Driven Marketing, who has 10 years experience of going it alone. He was campaigns director for Sport England but, after reading 4 Hour Workweek, he decided to do his own thing.

John talks about his journey,  the mistakes he made and the insights he’s gained.

3 lessons…

  • Listen to your customers – trying to force your mission upon them is a lot harder than solving their problem in the way they want.
  • If you want to find out what problems your market has, and will pay you to solve, talk to them. Don’t spend time developing new products or services because you “think” your market needs it.
  • Think less about specific goals (eg hitting a defined revenue amount) and more about getting the processes right (eg SOPs, hiring the right people, onboarding clients, etc). If you nail the fundamentals, you’ll get success.

On this week's show, Dan and Ian are talking about getting real with yourself about what you need to do to succeed.

Very few people are more qualified to talk about that than John Ainsworth.

John is the CEO and founder of Data Driven Marketing, which builds, fixes, and optimizes automated sales funnels.

Those sales funnels are the mechanisms that many online businesses use to communicate with customers and entice them to buy their products.

As such, John has seen how a lot of businesses get it wrong, in particular, when it comes to knowing what their customer's problems are and figuring out how to solve them.

On today's episode, we're talking about how to get in better touch with your customers, how to sell them what they want, and how to avoid getting distracted by shiny objects.
As a bonus, John will also be nerding out about sales funnel information after the credits, so make sure to stick around for that.