Big fan of the Tropical MBA Podcast – it always feels down to earth. Real people building businesses without all the answers.
This episode features John Ainsworth, CEO of Data Driven Marketing, who has 10 years experience of going it alone. He was campaigns director for Sport England but, after reading 4 Hour Workweek, he decided to do his own thing.
John talks about his journey, the mistakes he made and the insights he’s gained.
- Listen to your customers – trying to force your mission upon them is a lot harder than solving their problem in the way they want.
- If you want to find out what problems your market has, and will pay you to solve, talk to them. Don’t spend time developing new products or services because you “think” your market needs it.
- Think less about specific goals (eg hitting a defined revenue amount) and more about getting the processes right (eg SOPs, hiring the right people, onboarding clients, etc). If you nail the fundamentals, you’ll get success.