Russell Brunson, co founder of ClickFunnels, on how the business is doing as a recession looms and what he's thinking going forward. And other stuff.
On a side note it blows my mind that ClickFunnels does $100M+ revenue and is self funded 🤯
- People move away from pain and move towards pleasure. In recent years much of the marketing has been about moving towards pleasure. This probably needs to flip as big change in the economy happens. Ask yourself how you can structure your marketing to address pain.
- You've got to have a platform and be able to reach an audience. It gives you leverage to connect with others that might be able to help you grow. You become interesting when you have a platform.
- Dream 100 is a technique Russell uses to connect with people that can take his business to the next level. Identify who they are and make a plan of how you can add value to them and build relationships.
- Russell posts a ton of content on social. To get it to work, you need to understand the intricacies of each platform. The same content and format doesn't work across the board.
- It's clear that Russell has a strong Why. It's not about the software. It's about being able to help people create change with their businesses. Serving other people.
- The main concern with ClickFunnels in the economy isn't getting cut as a cost saving exercise. It's businesses that use his software going bust. A real risk.
- A way to reduce exposure to recession is to make your product an integral part of someone's business. It's not a nice to have. It's a must have.