Sahil Lavingia (founder of Gumroad) talks to James Beshara about turning creativity into a monetized (side)business.
This is a long one but well worth the investment if you’re thinking of turning something you love doing into a source of income.
- You don’t know what’s going to work or how long it's going to take to see some success.
- People know where they want to be but don't know where to start. They usually don't know who it's for.
- Intention vs result - if intention is to get noticed then the result is mediocre work. If the intention is to create awesome work then the result is to get noticed.
- A lot of people don’t want to do the work. They just want the outcome. Stop thinking about the money and you’ll make the money.
- Find the person you want to be and reverse engineer how they got there. Don't focus on what they're creating now - go back to what they did when they started out.
- Learn in public. It helps build an audience.
- The early content you create appreciates over time. You can repackage and sell to new customers in the future.
- When you have a skill and have built an audience, people will start to reach out and want to pay you for your work. When you get skill and audience right, monetization comes easy(ish).