Do you understand your customers?
Louis on Everyone Hates Marketers thinks that marketers and founders struggle to understand customers.
And in some ways it’s actually become harder to find out what’s going in their heads. Before the internet they had to talk to you to get information. Now, they’re doing everything they can to avoid talking to you. They’re doing their decision making through independent channels.
In this interview with Adele Revella, CEO of the Buyer Persona Institute (yep, a real thing 😄), you’ll get a lot of tactics to find out what makes your customers tick. And how to build useful personas.