Not the first Sam Parr podcast interview I've shared and probably won't be the last 😀 The Hustle keeps on growing and they've introduced a new research product, Trends.
The first half of the interview is focused on the growth of the daily newsletter and the second half on the opportunities in research based products.
- The goal of the Hustle was/is to build a big list and monetize with ads to then finance other products for the audience. Softbank started out this way - started a publishing company, sold ads, saw which ads performed the best and then created products in those markets. Anyone can do this with a newsletter. Build audience, provide content and then find out what they want more of and sell it to them.
- Email sponsorship rates vary in the range of $10 CPM to $100 CPM. So, if you want to make a decent revenue you need a huge list or to send frequently (daily). OR... see point above and find out what your audience wants, create it and sell it to them.
- Write like you talk. People are the same at work or at home. Don’t do boring business speak in your email copy.
The business model for creating research products is insanely simple. Pick a niche and start getting your hands dirty.