How Do I Increase Engagement Through Email Marketing?

Summary

It’s been a long time since I listened Ask Pat - Pat Flynn’s coaching podcast. I didn’t actually know he was still doing it.

But a random conversation on Reddit led me to this episode. It's all about getting engagement through your email marketing.

It's not only relevant to email marketing - if you’ve got an email newsletter it also makes a lot of sense to engage with readers (hello 👋)

Lessons learned

  • Email shouldn't only be a one way communication with your audience. It's a 2 way medium.
  • Try to get engagement sooner in your marketing sequences. Your subscribers are opening welcome emails the most - use that to trigger a conversation. When you wait longer, interest drops off.
  • When you ask for things in your email, promise to add value in the reply. Promise to send back some personalized ideas and resources. (side note: I recently changed the Podboxer welcome email to do exactly that)
  • Give an example of the kind of things other people are asking you - it lets them know it's ok to ask the dumb questions, or the really difficult ones, or the silly ones.
  • If you're linking out to a piece of content, encourage interaction in the comments.
  • Hold something back from a marketing sequence and tell them they can get it by replying (special bonus video, ebook, template, etc.)
  • To really raise the bar, use a service like Bonjoro to send a personalized video to subscribers. Or to people who take a specific action e.g. buy a product. Hard to scale with big numbers but can add a wow factor when starting out.

In this episode of AskPat 2.0, I speak with Jake Lang, a serial entrepreneur who had a very similar start to mine: helping people pass some exams. He's building his brand over at theentrepreneurridealong.com and is here to talk about email marketing and making more personal connections with the people in his audience.

If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much!

Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use and their interface is highly visual and super-intuitive. You can actually get an unrestricted, thirty-day trial for free; just go to FreshBooks.com/askpat and enter “AskPat” in the “How Did You Hear About Us?” section.

Buy my new book Superfans!