The perfect combo - one of my favorite podcasts and an episode about something I love - email newsletters.
Josh Spector runs the awesome For The Interested email newsletter and the Newsletter Creators group on Facebook. He knows a few things about newsletters so this is the perfect episode if you're thinking of starting your own or you're struggling to get any traction.
- Start with your goals. Not things like "I want more subscribers" but think about what you're trying to accomplish with the newsletter. Are you trying to sell a product? Are you trying to get more clients? Are you trying to get sponsorship? etc etc.
- When you know your overall goal, you can identify who your audience is. Who are they and where are they?
- Next step is what do they want? How can you provide enough value to make them want to open their inbox and find your email. Best way to do this is talk to your audience and/or stalk their social profiles. But don't get bogged down in research - some of the best feedback will come after you launch.
- A newsletter doesn't have to be a long, overly designed thing. It could be 1 single sentence IF it provides enough value to your audience.
A question that's always asked by newsletter creators is "how do I grow my subscribers?" Josh talks about this from approx 49 minutes.