Marketing

Podcasts about general Marketing strategies and tactics

How to Create 100% Accurate & Detailed Buyer Persona

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Do you understand your customers?  Louis on Everyone Hates Marketers thinks that marketers and founders struggle to understand customers. And in some ways it’s actually become harder to find out what’s going in their heads. Before the internet they had to talk to you to get information. Now, they’re doing everything they…

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How Netflix is making the wrong tradeoffs in the streaming market

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New podcast from Hiten Shah and Patrick Campbell called Tradeoffs. Their plan for the series is to look at product decisions of bigger, well known companies. Although the content of this episode is not as actionable as it could be, it’s an interesting listen. Looking forward to future episodes. 3 lessons……

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Why Hacks Are Not Enough for Growth Anymore

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Short episode of The Startup Chat with Steli and Hiten talking about how growth hacking doesn’t work anymore. Copying tricks from other peoples success used to work. But now everyone is doing it. 3 lessons… Growth hacks are too focused on a single metric and don’t take into account the full customer…

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How to Learn and Adapt As a Non-technical Founder With Darren Chait from Hugo

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We had Dan Martell in another recent issue so, if you’re not a fan, sorry! Escape Velocity is Dan’s new(ish) podcast that I discovered last week. He interviews Darren Chait from Hugo (connected meeting notes software) about the trigger for them to pivot and early stage growth. 3 lessons… Is there…

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Charlie Munger’s Mental Models

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Rocketship.fm I’ve seen a few posts about mental models recently but not spent the time to dive down the rabbit hole. This article has been on my reading list forever. When I saw this podcast from Rocketship.fm, I thought I’d see what all the *hype* is about. Interesting stuff. They take excerpts from…

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How to Win Your Clients in Bulk

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Duct Tape Marketing Just because everyone’s doing digital marketing, doesn’t mean it’s the best way to get new clients. Even for digital products and services. Instead of shouting at the top of your voice in the hyper competitive online space, going offline to find new business could be an easier…

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The Nuts and Bolts of Persuasion with Bryan Eisenberg

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Marketing Speak Want to apply the strategies that have made Amazon successful? Stephan’s guest, Bryan Eisenberg co wrote Be Like Amazon and talks through some of the techniques used by the ecom super giant that you can also use in your business. And, listen to the way that Bryan’s agency pulls together…

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Business Case Study: Growing Museum Hack Past $3 Million

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Noah Kagan Presents Noah Kagan (Sumo, Appsumo)  is trying a new approach with this episode of his podcast – a kind of business surgery. Talking to businesses and getting to the root of their problems. Giving advice and, hopefully, the audience learning a few things. First up is Michael Alexis…

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James Schramko on How Businesses Can Work Best With Agencies

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Perpetual Traffic The story of James Schramko’s journey to being a high performance business coach having done a bit of everything in digital marketing along the way. Why should you listen? Chances are you’re going to use a specialist digital marketing agency in building your business. James has built agencies…

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Interview with Seth Godin

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Growth Marketing Toolbox The legendary author, entrepreneur and marketer, Seth Godin talks about the ideas from his latest book The Is Marketing Why should you listen? Because its Seth Godin! Seriously though, he brings some great insights into how marketing is changing fast. Following the crowd and pushing your message to…

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