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Marketing

Podcasts about general Marketing strategies and tactics

Why Understanding Your Brand is the Best Growth Strategy

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Marketing consultant and podcast host, Benjamin Shapiro talks to Dennis Brown on the Growth Experts podcast. They talk about Ben’s experience in helping growth stage startups connect their brand goals with their prospects’ needs, and choose the right marketing channels. 3 lessons… Whatever business you’re in, leverage existing assets (eg network) before you…

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Product-Led Growth

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Product led growth is is the new buzzword for building and marketing software. Probably because it’s worked well for companies like Slack and Dropbox. But what is it?  This episode from Rocketship.fm is a good overview and should give you ideas for your own product. 3 lessons… Product led growth is a…

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Why Category Creators Need Strategic Stories w/ Andy Raskin

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Storytelling has become an overused marketing buzzword. But what does it mean and why should we even think about stories? This interview with Andy Raskin on B2B Growth hits home how stories are becoming a key to standing out from the competition. And how to start thinking about the story your business needs…

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How ActiveCampaign Grew Over 600% in 3 years

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In this episode of DigitalMarketer, Jason VandeBoom and Adam Johnson from ActiveCampaign talk about the crazy growth they’ve experienced in the last few years. Learn how they overcame the challenges from that growth and what they do to keep customers up front and center. 3 lessons… Know your industry / space. Add value beyond…

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Quick Chat with Harry Dry of Marketing Examples

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I’ve been following Harry Dry and his site, Marketing Examples, for a few months. He’s growing fast and doing an amazing job of documenting the journey. He’s also kindly sharing his tactics with others 🙌 This interview on Indie Hackers is a nice summary of what he’s done to get where he is. …

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Mastering the Art of Persuasion with Dr. Robert Cialdini

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Robert Cialdini is an expert on persuasion and is often quoted by marketers (especially with copywriting). But, I believe he wrote his books, Influence and Pre-Suasion, as a warning of how marketers can get to us. They seem to have picked them up as “how to” manuals. Whatever the origins,…

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How building a community can supercharge your business with Gina Bianchini

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Gina Bianchini is the founder of community building platform Mighty Networks and previously co founder of Ning. This interview on Product Hunt Radio is, not surprisingly, all about community. And it’s importance in building a differentiated business. (more than) 3 lessons… When you have a community around your product, you’ll get a…

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Build Micro-Marketing Into Your Business

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WordPress developer, podcaster and coach, Jason Resnick interviewed on the Hack the Entrepreneur podcast.  Amongst other things he talks about the ups and downs of going it alone and keeping a steady flow of clients. 3 lessons… Always keep your “why” up front and center. It will get you through the tough…

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How to Create 100% Accurate & Detailed Buyer Persona

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Do you understand your customers?  Louis on Everyone Hates Marketers thinks that marketers and founders struggle to understand customers. And in some ways it’s actually become harder to find out what’s going in their heads. Before the internet they had to talk to you to get information. Now, they’re doing everything they…

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How Netflix is making the wrong tradeoffs in the streaming market

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New podcast from Hiten Shah and Patrick Campbell called Tradeoffs. Their plan for the series is to look at product decisions of bigger, well known companies. Although the content of this episode is not as actionable as it could be, it’s an interesting listen. Looking forward to future episodes. 3 lessons……

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