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Building Community as the Foundation for a Successful Content Business | Podboxer Skip to content

Building Community as the Foundation for a Successful Content Business

Foundr Podcast

Nathan Chan interviews the theSkimm founders Carly Zakin and Danielle Weisberg on their journey from two friends with laptops to a 70+ employee company.

If you haven’t heard of theSkimm it’s daily email newsletter aimed at giving female millennials the most important stories of the day. In an easy to read, informal and informative style.

And they have 7 million daily subscribers (!)

Why should you listen?

Because it’s impressive how something so simple got so big (and keeps growing). Anyone could follow the same business model in almost any market.

And proof of that is a number of other email newsletter businesses that are doing a similar thing, and acquiring massive audiences (the Hustle 1 million subscribers, Morning Brew approx 600K subscribers).

With very little startup costs you could do something similar.

3 lessons…

  • Choose what to focus on based upon what you’re good at – in theSkimm’s case it was grow the audience and build the brand over monetize the product.
  • Understand how your product fits into the daily routines of your subscribers and double down on that.
  • If you’re going into the content business, plan for differentiated revenue streams