1 year, $150k in revenue… and still no landing page

I recently found the Sales For Founders podcast via the Indie Hackers community. I’m enjoying the interviews.

In the latest episode, Jeremy Thiessen talks about how he’s built his new startup to $150K revenue in 12 months. Without a landing page. And, even though it’d only take a couple of hours to get a page published, it makes sense not to have one.

3 lessons…

  • When you build a landing page, you’re putting all your assumptions out there. In the early stages of a business you need facts. To do that, you’re better off talking to a prospect. Instead of making wrong assumptions, in a place where you can’t control the conversation. Later, when you’ve got facts, build the landing page.
  • Figure out who you’re serving and where they are. Then start calling. Need to have one person who wants this “thing” other than you.
  • When cold calling get to the point. Don’t sell. Ask good, authentic questions. Show that you want to help.


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